Our entire team is getting ready to take a couple of weeks off to spend time with loved ones (an annual tradition) – but before 2024 closes, we wanted to give a quick update. We outlined our goals back in January and we’re excited to share the strides we’ve made this year, which has been nothing less than a period of growth, achievement, and learning.
So let’s take a minute to reflect on our accomplishments and set the stage for the exciting developments we anticipate in 2025.
Ready? Let’s go.
Raising the Bar
This year, we’ve pushed the boundaries of creativity and innovation, delivering many projects across diverse brands and industries. Our team’s dedication to quality and performance has led to the successful completion of numerous impactful projects, enhancing brand experiences and digital interactions worldwide. Some of these are highlighted in our Work section, and several more will be announced shortly – be sure to follow us on Instagram or LinkedIn to get updates!
We’ve also spent a great deal of time this year streamlining our processes extensively, ensuring that our work not only meets, but exceeds client expectations. This commitment to excellence was recognized widely in the industry, as evidenced by several awards, including multiple AVA Digital Awards, a CSCA award, and a Rochester AMA award.
Deepening Industry Engagement
2024 was also a year of deepening our industry engagement through continuous internal education and external collaboration. Our regular “Dev & Design Connection” meetings have become an important part of fostering an environment where we focus on sharing knowledge about digital accessibility, UX best practices, and emerging technologies. These initiatives not only enhance our team’s skills but also ensure we remain at the cutting edge of web development.

Commitment to Sustainability and Community
Marking our first year as a member of 1% for the Planet, we have proudly contributed to global sustainability efforts. This initiative has seen us support organizations such as Seneca Park Zoo, One Tree Planted, Greentown Labs, and Miti Alliance. Participation in the 1% Global Summit was a highlight of the year, expanding our network and deepening our commitment to sustainable practices.Moreover, we launched the Makeway “Community Connection” day—an initiative providing our team with dedicated time to give back to their communities. This program not only supports our local areas but also builds team spirit and a shared sense of purpose.
Our journey towards becoming B-Corp certified has been enlightening and challenging this year. While we have made considerable progress, the path has been tougher than anticipated, and has shown us that we still have work to do to reach this goal. Despite these challenges, our dedication to achieving this milestone is stronger than ever, and we plan to accelerate our efforts in the coming year.
Additionally, we continued our tradition of supporting nonprofits by offering our services at reduced rates, aiding those who are making a real difference in the world. This practice has allowed us to extend our impact beyond the digital landscape, supporting causes that are close to our hearts.
Next year marks our 15th anniversary, a significant milestone that we are eager to celebrate with everyone who has been part of our journey.
Gratitude and Reflection
As we reflect on the past year, our gratitude goes out to everyone who has been a part of our journey—the Makeway team, our clients, and our community supporters. Each project, meeting, and initiative has been a stepping stone towards greater achievements, and your support has been indispensable.
Looking ahead, we are excited about the future. Next year marks our 15th anniversary, a significant milestone that we are eager to celebrate with everyone who has been part of our journey. We have several announcements pending that promise to make 2025 an even more exciting year.
Looking ahead, we are excited about the future. Next year marks our 15th anniversary, a significant milestone that we are eager to celebrate with everyone who has been part of our journey. We have several announcements pending that promise to make 2025 an even more exciting year.
Looking Ahead to 2025
As we look towards 2025, our goals are ambitious and our spirits are high. We are committed to continuing our journey of growth, sustainability, and community engagement. We aim to further enhance our client partnerships, deepen our industry knowledge, and achieve our B-Corp certification. These objectives will guide our efforts as we strive to not only meet but exceed the high standards we have set for ourselves.
Stay Engaged
We invite you to stay engaged with us as we continue our journey. Follow us on Instagram or LinkedIn, subscribe to our newsletter, and stay tuned for more updates. Together, we can make 2025 a year of even greater impact and success.
Thank you for your continued support. Here’s to another year of innovation, commitment, and community at Makeway!
Happy Holidays,
Josh, Greg, and the entire Makeway team