With the sudden emergence of generative AI tools, it can be overwhelming to figure out what’s useful and what you can safely ignore.
The majority of digital marketers are already using AI or are very likely to use it, according to a survey by marketing influencer Neil Patel, so you’re not alone in trying to figure out where AI-driven automation can save time and money while improving results.
We know what you’re thinking. There are a million “Best AI Solutions Ever!” articles and YouTube videos out there. We get it. Our intention is not to add to the noise, but rather to highlight some of the tools we’ve found helpful.
Here’s where AI is helpful:
1. Content Creation
Whether you’re generating a list of ideas for blog topics or writing an initial draft of website copy, AI can be tremendously helpful in the realm of content creation. Here are a few tools you should consider:
- ChatGPT: The tool that brought AI to the masses, ChatGPT can be used for a wide range of content writing and idea generation. Check out these 7 ways to use ChatGPT at work.
- FounderPal: The company bills itself as a provider of marketing tools for “solopreneurs who hate marketing.” FounderPal can make marketing strategies, value propositions, business ideas, and more.
- Grammarly AI: Grammarly gained popularity as a robust alternative to traditional spell-check tools. The service now uses AI to generate text and even rephrase your text inputs with tone-of-voice prompts.
2. Graphics and Media
These tools can be great copilots for designers, generating custom images and graphics.
- Adobe Firefly: Generates royalty-free imagery, storyboarding, concepts, FPO, final imagery for websites, and images for blogs and social posts.
- Canva AI suite: Communications, marketing, and social.
- Canva Magic Design: Lets you visualize your design ideas with templates made just for you. With a premium account, you can even add your brand colors and fonts to help Canva create brand-consistent designs.
- Magic Write: A text generator powered by OpenAI, the company behind ChatGPT.
- AI photo Editor: Edit photos in a breeze.
- Play.ht: Generate voices that sound exactly like humans, based on text input.
3. Website Copilots
From domain management and SEO to data extraction, website copilots can easily streamline web tasks.
- DomainWheel: Finding the perfect domain can be hard. This service uses AI to analyze terms to generate domain names, with the ability to prioritize short and SEO-friendly names.
- Screpy: Monitors for site health, SEO terms, uptime, and more. Screpy also creates a step-by-step action plan to help you reach a wider audience.
- Browse AI: Website scraping and task automation, supporting website content migrations or ethical data capture.
4. Marketing and Communications
These AI tools can provide both clarity and creativity when it comes to external marketing initiatives and internal communications.
- Hubspot: The company’s broad suite of AI tools help generate content, personalize campaigns, and analyze data to drive targeted marketing strategies.
- Google AI-Powered Ads: Improve your ad spend by adding a preferred landing page from your website and letting Google AI summarize the page. Google will generate effective keywords, headlines, descriptions, images and assets for your campaign.
- Intercom Fin: This customer-service bot can live in a chat window on your site. Intercom designed it to incorporate knowledge that already exists in your help center.
Unleashing AI Tools Today
From creating content inexpensively to improving workflows and even communicating with customers, the possibilities with AI are limited only by your imagination.
Of course, this blog wouldn’t be complete without a little wisdom from AI. We asked ChatGPT to write a short summary of this blog post and here’s what it came up with:
“In the rapidly evolving world of digital marketing, embracing AI tools is no longer a luxury, but a necessity. From content creation to customer interaction, AI offers innovative solutions that enhance efficiency, creativity, and effectiveness. By judiciously integrating these tools into your strategy, you can transform the complexities of digital marketing into opportunities for growth and success.”
Remember, learning and then adapting is key. Don’t be afraid to experiment and see what works for you.
And, as always, if you want to chat with a human about digital technologies, drop us a line!
