Many people associate brands with their logos, like Nike’s iconic swoosh or Apple’s one-bite-missing design. Others know brands by their slogans, like McDonald’s “I’m lovin it,” or L’Oreal’s “Because you’re worth it.” But logos and slogans aren’t what set a brand apart—their story does. Brands with strong stories use their messaging to communicate clear values […]
Read MoreDigital marketing changes fast. Strategies that delivered results last year may no longer be effective today. For marketing teams striving to maintain their edge, keeping up with industry trends is essential. Those who understand where the industry is headed can make smarter investments and create better customer experiences that drive stronger business results. To keep […]
Read MoreDuring this season of thankfulness and giving, we’re reminded of our power to make a difference in our communities. At Makeway, we’re dedicated to empowering impactful brands that inspire change and build a brighter future. This Giving Tuesday, we’re reflecting on the opportunities we’ve had to give back, support incredible causes, and make a lasting […]
Read MoreImagine standing in line for coffee, casually scrolling through your phone. In just minutes, you’ve bought some new makeup (hopefully from our client Guide Beauty)—without ever stepping foot in a store. This is the reality of today’s world – where shopping happens anytime, anywhere, thanks to mobile commerce. Mobile shopping generated over $491 billion in […]
Read MoreAn interview with our Project Manager, Samantha Role: Project Manager Based: Philadelphia Pets: Cats named Scar and Mowgli Fun Fact: Appeared in a Popsicle ad as a child Did you know we have a famous model on our team? It’s true. Makeway’s very own Samantha Polizzi starred in a Popsicle advertisement as a kid. (Keep […]
Read MoreDigital displays are becoming indispensable in the retail industry and with good reason. They significantly improve customer engagement and boost sales by offering a more interactive and personalized product display that resonates with customers. A 2022 Digital Signage study found that stores using digital displays saw a 31.8% increase in overall sales and a 46% […]
Read MoreTransforming UDig NY and Showcasing Remarkable ROI We are thrilled to announce that Makeway won an AMA Pinnacle Award for Best Redesigned Brand for our transformative work on the UDig NY project. This achievement not only celebrates our creative excellence but also underscores the substantial ROI our strategic rebranding efforts have delivered. The transformation from […]
Read MoreYour website is a critical component of your business or organization, but it may not always get the attention it deserves. We get it, it happens. The good news is that it’s quick and cost-effective to undertake a website audit to identify new or missed opportunities, remain compliant, and maximize the value of your site. […]
Read MoreImagine losing your job, not because of a measurable failure, but because of a miscommunication about what actually constitutes success. We’ve seen it happen. It’s why we stress the need to define and measure “success” as part of any website project. Without proper alignment of Key Performance Indicators (KPIs) among CEOs, CMOs and all team […]
Read MoreGoogle has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on January 4, 2024 and based on their timeline, should roll out to all Chrome users by the end of 2024. The removal of third-party […]
Read More