Branding Services

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Branding Services

Boosting Your Brand

From Brand Refresh to Full Rebrand

We handle it all, starting with a brand audit and discovery session. Depending on the particular needs and objectives of your unique brand, we can guide you through a branding refresh, full rebrand, renaming, and more. At Makeway, we build customized, timeless brands that are dynamic and made for the digital age. Let’s ensure your brand lives up to its potential.

A Dynamic, Digital-First Brand

Genome Medical initially set out to complete a website overhaul. After a discovery process and interviews with stakeholders, we uncovered a broader opportunity to enhance Genome’s global brand amid a strategic shift toward a B2B audience. The result includes not only a visually appealing, scalable, and SEO-optimized website, but also a renewed brand system with custom icons and dynamic elements that effectively connect and engage with Genome’s target audience.


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A Whole New Name

During stakeholder interviews, it became clear that UDig NY’s old name, “Dig Safely New York,” was failing to connect with their audience. After obtaining approval for a change of name, we began the process of researching the national trademark database (TESS), conducting domain and internet property lookups, analyzing competition, brainstorming new names, and working on design concepts.Makeway then created a new brand and website to showcase the revised organization name; UDig NY.


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Branding Services FAQs
How does Makeway approach logo design differently?

Makeway’s approach is grounded in thorough research, good design principles, and a collaborative process that relies on good communication. This ensures we deliver branding that not only looks great but also resonates with your target audience and supports your business objectives.

What steps are involved in Makeway’s branding process?

We go through our Makeway process. Our process starts with a project kickoff, followed by collaborative workshops to uncover brand opportunities and audit the client’s existing brand. The brand identity is then developed, exploring visuals and creating multiple concepts. After curating options, Makeway presents multiple curated brand identity options, refining them based on client feedback. Once finalized, detailed brand guidelines ensure consistency and a logo archive is created for client access.

For a complete overview of the process, review this brand process document.

How long does a complete branding project take from start to finish?

A complete branding project typically spans 2-3 months, depending on the client’s timely feedback and approvals. This timeframe allows for thorough research, creative development, and the production of final deliverables.

What components are included in a comprehensive brand identity package?

Brand collateral can include, but is not limited to, an email template, email signature, business card, letterhead, postcard, PowerPoint template, logo animation graphic, and file database with multiple variations, colors, and file formats.

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