Imagine standing in line for coffee, casually scrolling through your phone. In just minutes, you’ve bought some new makeup (hopefully from our client Guide Beauty)—without ever stepping foot in a store. This is the reality of today’s world – where shopping happens anytime, anywhere, thanks to mobile commerce. Mobile shopping generated over $491 billion in […]
Read MoreDigital displays are becoming indispensable in the retail industry and with good reason. They significantly improve customer engagement and boost sales by offering a more interactive and personalized product display that resonates with customers. A 2022 Digital Signage study found that stores using digital displays saw a 31.8% increase in overall sales and a 46% […]
Read MoreWe’re thrilled to announce our latest collaboration with DARRAN, a renowned name in crafting exquisite, sustainable commercial contract furniture. Known for their commitment to quality and design, DARRAN has entrusted Makeway with a significant mission: a complete overhaul and redesign of their website. This is exciting because it’s more than a redesign. It’s a digital […]
Read MoreIt can be challenging to align on design. There isn’t always one right answer, and sometimes two people can have drastically different views. For professional designers, it’s a delicate balancing act to listen and incorporate client feedback while also sharing valuable insights gathered from years of experience. Collaboratively and respectfully striking that balance is critical […]
Read MoreMakeway’s Creative Director and Co-founder Greg Cunneyworth speaks with Andrew Wilber, Strategic Communications Manager of UDig NY about what it’s like to go through a rebranding process. Andrew shares insights on the impact rebranding has had 1 year after the brand launch, the challenges they faced during the rebranding process, and what’s next for their […]
Read MoreThink of the most iconic brands. Disney, Nike, and Apple; the ones you’d recognize in a split second, whether their logo, font, or colors were splashed across a giant billboard or flashed on a scrolling social media feed. What today’s great brands do well is fit the context, wherever and whenever they’re displayed. Their logos, […]
Read MoreThere’s nothing quite like working in a creative field. The expectations aren’t always clearly defined, creative ideas can’t always be summoned on command, and the deliverable has to speak for itself. The ambiguity can be all at once exhilarating, rewarding, and exasperating. In our second installment of the Employee Q&A Series, we focus on the […]
Read MoreIs Your Digital Presence ADA-Compliant? Here’s What to Know. Imagine someone visiting your website only to discover their disability prevents them from buying your product or accessing the information they need. Not only can it be disappointing or cost you a sale, but it can also cause legal problems. The Americans with Disabilities Act (ADA) […]
Read MoreLearn what updates Google recently made and why they’re important to you and your website. Our co-founder and Director of Operations, Josh, and SEO expert, Jeremy Bittle from JSB Collaborative, discuss the details of the updates Google released on September.
Read MoreLearn why improving the user experience of security is an issue that both designers and business owners should be focused on. Our Associate Art Director, Ashley, and User researcher + strategist, Heidi Trost, Voice + Code discuss the benefits businesses can reap from a better user experience with security while also giving advice about how […]
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