When your team needs to generate ideas or solve a strategic problem, your first instinct is likely to be to schedule a meeting. After all, meetings feel more productive than endless emails or Slack messages. So you send the calendar invite, and everyone shows up hoping for a breakthrough. But most of the time, it […]
Read MoreDigital displays are becoming indispensable in the retail industry and with good reason. They significantly improve customer engagement and boost sales by offering a more interactive and personalized product display that resonates with customers. A 2022 Digital Signage study found that stores using digital displays saw a 31.8% increase in overall sales and a 46% […]
Read MoreIf you’re in charge of a company website, page speed is a metric you should never overlook. While page speed can become an afterthought when you’re focused on visuals, content, and navigation, it’s a core reflection of your brand’s digital experience. A slow-loading site is not only frustrating to visitors, but it can cause them […]
Read MoreYour website is a critical component of your business or organization, but it may not always get the attention it deserves. We get it, it happens. The good news is that it’s quick and cost-effective to undertake a website audit to identify new or missed opportunities, remain compliant, and maximize the value of your site. […]
Read MoreWe’re excited to share some big news: Makeway brought home two Rochester AMA Pinnacle Awards for digital experiences that blend purpose, creativity, and measurable impact. 🏆 JULIE Kids Digital Tool This project was recognized for creating a digital platform that helps teach kids about safe digging. This microsite, developed in partnership with our Illinois-based client, […]
Read MoreImagine standing in line for coffee, casually scrolling through your phone. In just minutes, you’ve bought some new makeup (hopefully from our client Guide Beauty)—without ever stepping foot in a store. This is the reality of today’s world – where shopping happens anytime, anywhere, thanks to mobile commerce. Mobile shopping generated over $491 billion in […]
Read MoreGoogle has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on January 4, 2024 and based on their timeline, should roll out to all Chrome users by the end of 2024. The removal of third-party […]
Read MoreWe’re thrilled to announce our latest collaboration with DARRAN, a renowned name in crafting exquisite, sustainable commercial contract furniture. Known for their commitment to quality and design, DARRAN has entrusted Makeway with a significant mission: a complete overhaul and redesign of their website. This is exciting because it’s more than a redesign. It’s a digital […]
Read MoreWhat can you expect from a career as a developer? ✅ Constant variety ✅ Continuous growth ✅ Sense of accomplishment But don’t take it from a non-developer. In this Employee Q&A, three Makeway developers tell us what they love about their job. We asked: What do you find satisfying about your career as a developer? […]
Read MoreAs true as the sky is blue, technology evolves. If you’re a developer, that means you have to be on your toes, constantly learning and sharpening your skills. You won’t be expected to know everything all the time, but you do have to know how and where to look for answers. It makes for a […]
Read MoreConcerned about your website’s speed score? Here’s what to know. If you’re concerned about your website’s page speed score, you’re not alone. Given some of the eye-opening stats out there, it’s totally understandable to be worried about a low score. Perhaps you’ve heard that when a page load time goes from 1 second to 6 […]
Read MoreThis article was originally written for and published in The Construction Specifier *** Despite the ongoing debate about remote versus in-office work, the genie cannot be put back into the bottle. The pandemic sparked lasting changes to how and where people work. As a result, companies are rethinking their need for space, asking different questions […]
Read MoreSo, you want to advance your career as a developer? You came to the right spot. In this new Employee Q&A Series, we’re providing job seekers with answers to questions bigger than, “is a hot dog a sandwich?”. We’ll unpack the secrets of modern web development with our makers and share valuable tricks of the […]
Read MoreIs Your Digital Presence ADA-Compliant? Here’s What to Know. Imagine someone visiting your website only to discover their disability prevents them from buying your product or accessing the information they need. Not only can it be disappointing or cost you a sale, but it can also cause legal problems. The Americans with Disabilities Act (ADA) […]
Read MoreSpaceX meticulously designs and builds rockets, analyzing every square inch in painstaking detail. Then, it all comes down to the launch. The margin for error during launch is so small that, no matter how well-designed the rocket is, an oversight usually means one thing: crash and burn. Launching a website is pretty similar. OK, maybe […]
Read MoreWe all know having a website is crucial for businesses in 2022. But how can you plan ahead to deal with problems that might pop up along the way? Our Digital Director, Kevin Siebert sits down with Jackie Myers, the Digital Marketing Manager at Good Dye Young to discuss how the popular e-commerce brand deals […]
Read More