Transforming UDig NY and Showcasing Remarkable ROI
We are thrilled to announce that Makeway won an AMA Pinnacle Award for Best Redesigned Brand for our transformative work on the UDig NY project. This achievement not only celebrates our creative excellence but also underscores the substantial ROI our strategic rebranding efforts have delivered.
The transformation from “Dig Safely New York” to “UDig NY” was a strategic endeavor aimed at enhancing brand clarity and engagement. Our goal was to create a brand identity that not only stood out but also effectively communicated the importance of safe digging practices in New York. “UDig NY” was chosen for its straightforward, memorable nature, aiming to boost engagement and recognition.
UDig NY’s rebranding efforts resulted in earned media coverage with an estimated value of $180,000.
More than a year after its public debut, the rebrand has yielded impressive results, demonstrating the significant return on investment (ROI) from our strategic approach:
- Enhanced Engagement: Post-launch metrics showed a significant increase in social impressions and user interactions.
- Positive Feedback: Overwhelmingly positive responses from stakeholders and the general public.
- Media Coverage: Secured media coverage valued at approximately $180,000, amplifying UDig NY’s brand presence.
- Internal Empowerment: Boosted confidence and morale within the UDig NY team, facilitating service expansion and improved internal communication.
- Brand Recognition: Achieved higher recall value and a stronger connection with the audience, aligning with contemporary branding standards.
We are proud of the impact our work has had on UDig NY and look forward to continuing to help visionary brands achieve their goals through innovative and effective branding strategies. For more information, visit our work page.
