What does it mean to truly stand out? Is it a bold logo, a clever tagline, or something deeper?
For years, we embraced a minimalist identity, allowing our work to take center stage. That approach worked for a long time. But as we continued to grow and evolve, we recognized that a strong brand isn’t just about the work we do—it’s about how we communicate our purpose and differentiate ourselves.
To us, a brand is more than a logo or a name—it’s the story it tells and the meaning it holds. A strong brand establishes trust, shapes perception, and creates a lasting impact. It articulates why we exist and how we help others move forward.
Meet the new Makeway.
Our recent rebrand isn’t about a new logo, colors, or typography. Although, we think our dynamic logo is pretty great! The real reason we rebranded had more to do with refining our identity, sharpening our communication, and ensuring our brand tells the same powerful story that our client work does.
So, let’s get to the heart of it.
“Making way” is actually a nautical term referring to a vessel that is actively and intentionally moving toward its destination—or, in our case, through an ever-changing digital ocean. It’s the perfect metaphor for how we help our clients.
A ship simply drifting with the current is underway but not making way. It’s moving but lacks direction or intent. Real progress comes from purposeful action.
Real progress comes from purposeful action.
That’s where we come in. We help visionary brands navigate the digital landscape using creativity, strategy, and technology. Because in an ever-changing ocean, having a clear course makes all the difference.
The Need for Change
Our old brand wasn’t wrong—it just wasn’t fully realized. We had the talent, the team, and the passion, but our outward identity didn’t reflect the depth of what we do. A strong brand should do more than look good; it should be a vessel, signaling who you are, what you stand for, and where you’re headed.
Defining Our Identity
Through this rebrand, we sought clarity—both for ourselves and for our clients. The result is a brand that’s intentional, bold, and strategic.
- Our Purpose: To guide and elevate brands that make a positive impact.
- Our Mission: To help clients see the possibilities in their challenges and deliver the right creative solutions.
- Our Vision: To become the innovation agency of choice, known for the things we make, the culture we foster, and the company we keep.
These aren’t just words on a page. They are the foundation of how we work, create, and partner with brands to build something meaningful.
Through this rebrand, we sought clarity—both for ourselves and for our clients.
A Brand Built for the Future
The digital current is constantly shifting. Technologies evolve, audiences change, and the way brands interact with the world is in perpetual motion. We’re here to ensure our clients aren’t just keeping up but moving forward with confidence and clarity.
This rebrand marks a new era for Makeway—one that is clearer, bolder, and more purposeful. It’s not just about looking different. It’s about truly embodying who we are and the value we bring.
So, here’s to new horizons, new opportunities, and for what’s next.
Ready? Good.
Make way.
