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10.12.21 - Marketing

How to Choose the Right Communication Tools for Your Company

Illustration of two people messaging each other from different places

People say there’s more than one way to skin a cat.

While we don’t exactly know (or want to know) what that means, we think the sentiment applies to the software it takes to get business done.

There is a seemingly endless list of tools for communicating and tracking projects within your company. You’ve probably heard of a lot of them, but it’s not always easy to select the right one (heck, it’s hard enough figuring out what to order for lunch or what to watch on Netflix).

At Makeway, we use these digital tools to help us get our work done and streamline communication with clients on projects. We have a distributed team across multiple locations and time zones, so having smart tools and a thoughtful system to keep us connected and on-task is critical. Unless you’ve been living under a rock through the pandemic, you know this sort of decentralized approach is becoming more common—even among smaller teams.

So, how can you maintain culture and communications under this paradigm shift?

It’s about having the right tools in the toolbox.

For the purposes of this article, we’ll look at three main categories:


Image of Miro communication tool showing three team members video chatting 
Image of InBank communication tool


Image of Slack communication tool


Project management tools are good for, well, managing projects—all the way from planning through execution… through celebratory drinks 🥂

a detail shot of asana
a detail shot of Hubspot

There’s a lot to think about, and this is just the tip of the iceberg.

This is important to get right because it can literally shape the way your organization communicates and works. It’s like choosing the right bed for quality sleep. Getting it wrong can make life a whole lot worse. Getting it right is blissful.

The first step is to understand the utility as well as the pros and cons of these tools. Thinking critically about the right tool can save a lot of time, energy, and money in the long run.

Beyond that, seek help if you need it!

We work with these sorts of tools (and a ton of others we haven’t covered in this article) on a daily basis, so we’re happy to talk you through them. Just contact us today for a complimentary review!