America’s Best Eyeglasses
An in-store touchscreen to take customers through the lens-buying process
Services
Demystifying the lens selection experience to help customers make better buying decisions.
A New Lens on Retail Touchscreens
In collaboration with Mower, Makeway crafted an enhanced in-store customer experience by highlighting available features in eyeglass lenses. By focusing on various technical aspects, the user can be better informed about their options before making a purchase.
After successfully being piloted in 20 stores, America’s Best is currently expanding the digital lens center into approximately 60 more stores nationwide.
The pilot implementation showed overwhelmingly positive outcomes.
Impact and results
100% of the pilot stores reported that the displays provided significant value, benefiting both customer interactions and employee training efforts. Stores also testing the new interface saw a notable increase in sales for blue light and plastic lenses, indicating enhanced customer understanding and engagement.
Based on these successful results, America’s Best plans to expand the digital lens center into approximately 60 more stores later this year, demonstrating the effectiveness and scalability of the solution.
Clear Vision, Clearer Choices
The user interface designed by Makeway provides an intuitive and educational sales experience with clear visuals that effectively demonstrate eyewear options for customers looking to make a purchase. The on-brand design seamlessly integrates with the store making it a powerful sales tool.
“Thank you all on the Makeway side for partnering so seamlessly with us to bring a beautiful solution to the pilot stores.”
Jeff Hopper, Creative Director
