Columbus Blue Jackets
Rick Nash Microsite
Services: Design, Development
A microsite celebrating the retirement of a NHL franchise player.
How we delivered results:
Makeway launched a microsite for Rick Nash fans and his retirement ceremony on March 5th, 2022. The website encourages users to buy tickets to the event, explore his legacy with an interactive timeline, write him a congratulatory note, and upload photos of their experience as Blue Jackets’ fans.
Engaging fans and honoring Rick Nash
Our task was to create an on-brand site that honors the legacy and the history of The Columbus Jacket’s franchise player, Rick Nash. The microsite brings the 2021-2022 season’s brand elements to life but also encourages fans to engage with the site in a unique way.
Results
“The microsite delivered an interactive and unique way to tell the story of Nash’s career and have fans be a part of the celebration. There is no way we could have pulled this off without Makeway’s expertise. It also doesn’t hurt that their team was great to work with.”
— Ryan Chenault
Vice President Marketing | Columbus Blue Jackets
