Fraîche Bistro
Brand ID & Website
A tasteful take on a unique twist.
A French bistro with an American twist. That’s all we had to go on. So our first order of business was to develop a unique icon that embodied that French-American blend of tastes. We landed on a mix between a fleur-de-lis and an American martini, both recognizable and classic in their own right. From there we established a simple, clean color palette, a wordmark to accompany their logo, menu designs, and a website to match.
Starting a restaurant from scratch is no easy task but Makeway was able to conceptualize my ideas and really bring to life the feeling I was going for in my logo, and website. Whether they were designing menus or working on my website, they were extremely detailed in every aspect of their work and a pleasure to work with!
Kathy Christa, Owner