Guide Beauty
An inclusive website for inclusive beauty products
Services: Website Design and Development
Gross Sales Soar by +240% Following Website Revamp
How we delivered results:
Makeway swiftly crafted and launched Guide Beauty’s transformative website, perfectly timed with the high-profile announcement of Selma Blair’s partnership. This strategic unveiling not only spotlighted the brand’s commitment to universally designed and inclusive beauty products but also propelled gross sales to increase by more than 240% in the quarter post-launch, marking a monumental achievement in Guide Beauty’s sales.
Creating a culture of inclusion with products that work for everyone.
The new website was launched moments before the press release announcing Selma Blair’s involvement and Creative Direction role within the company. Aesthetically, we brightened and lifted the brand up while redesigning the user experience for the shopper.
Testimonial:
“I cannot speak highly enough of my experience working with the team at Makeway. They were organized and invested in understanding our needs and communication style at the beginning of our working relationship. They continue to effectively help communicate our brand messaging with great outcomes. If everyone I worked with operated at this level, my job would be easy.”
—Terri Bryant Founder, Guide Beauty