Guide Beauty
An inclusive website for inclusive beauty products
Services: Website Design and Development
Universally designed and inclusive beauty products— just in time for the big announcement.
How we delivered results:
Makeway delivered results by designing and developing a new pivotal website for Guide Beauty at breakneck speed. With no room for error, the Makeway team ensured the website was ready for its closeup and the announcement of Selma Blair’s partnership.
Creating a culture of inclusion with products that work for everyone.
The new website was launched moments before the press release announcing Selma Blair’s involvement and Creative Direction role within the company. Aesthetically, we brightened and lifted the brand up while redesigning the user experience for the shopper.
Results:
Gross sales increased by +240% in the quarter following the initial website launch.
Testimonial:
“I cannot speak highly enough of my experience working with the team at Makeway. They were organized and invested in understanding our needs and communication style at the beginning of our working relationship. They continue to effectively help communicate our brand messaging with great outcomes. If everyone I worked with operated at this level, my job would be easy.”
—Terri Bryant Founder, Guide Beauty
