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Guide Beauty

Makeup applied with confidence

Services: Website Design and Development

Universally designed and inclusive beauty products— just in time for the big announcement.

How we delivered results:

Makeway delivered results by designing and developing a new pivotal website for Guide Beauty at breakneck speed. With no room for error, the Makeway team ensured the website was ready for its closeup and the announcement of Selma Blair’s partnership.

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Creating a culture of inclusion with products that work for everyone.

The new website was launched moments before the press release announcing Selma Blair’s involvement and Creative Direction role within the company. Aesthetically, we brightened and lifted the brand up while redesigning the user experience for the shopper.