JULIE Kids Microsite
An interactive educational website for grade-school students
From concept to expansion
JULIE wanted a unique way to expand their educational offerings for kids. In Phase 1, Makeway conceptualized and built an engaging website that creates a fictional world for kids to explore and learn about safe digging. In Phase 2, Makeway expanded on this foundation with the Shovelton Springs Town Hub—a central activity space that hosts new games like JULIE Sort and Memory Match.
2024 AVA Digital Awards
Platinum Winner for Children’s Education: Not-for-profit
Custom-designed games and tools inspire kids to learn about safe digging
Delivering an immersive and scalable experience
Makeway started with a homepage that brought kids and parents into an inviting digital space. Interactive features like animations and hover effects guide users through content, videos, and downloads with ease. Phase 2 introduced the Shovelton Springs Town Hub as the centerpiece for all games and activities. With audio and visual enhancements, the hub draws kids into the experience while offering room for future updates.
Digging into the fun
Each phase introduced new ways to teach safe digging. Phase 1 included a spot-the-difference activity and a digital coloring book featuring digging animals native to Illinois. Phase 2 added depth with JULIE Sort, a game that challenges kids to identify when to call JULIE, and Memory Match, which encourages critical thinking. Together, these games promote safety while keeping kids engaged.
Makeway’s phased approach established a platform that teaches kids about safety through creativity and play.
We loved working with the Makeway team. They brought our vision of creating a children’s educational page to life with professionalism, creativity and attentiveness. They were true partners in every sense of the word, providing us with updates and project management that allowed us to complete our project ahead of schedule. Our weekly progress meetings with the team were fun, productive and often the best parts of my week.
Amy Chmura, Director of Education for JULIE, Inc.
