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Nalgene

A brand built for everyday adventures

Services: Design, Consulting

Product photography of Nalgene water bottles in nature

Inspired by wanderers, adventurers, makers, and dreamers.

How we delivered results:

Makeway led a holistic campaign to capture how the wide variety of bottles and containers fit any lifestyle. As Nalgene’s brand agency, Makeway handled website design and development, graphic design, art direction, photography, and brand identities. We even created bottle designs and stickers!

image of a black lab posing near a nalgene water bottle that has an image of that same dog on the bottle. Text reads "Create a custom nalgene bottle"
image of a nalgene water bottle with blurry background of nature "Sustainability in your hands. Made with 50% recycled content. Shop Now"
image from Nalgene's website with various pictures of water bottles and promos for 15% off custom bottles. Various marketing images.
marketing material for Nalgene. Purple-ish background with mountains and stars. Image of a nalgene water bottle with trees on it and aurora borealis with text "Embrace the elements"
image of a nalgene water bottle sitting in some snow with a campfire in the background
image of a nalgene water bottle sitting in a stream on some rocks
Person's hand holding nalgene bottle with wind illustration on it 
image of a nalgene water bottle sitting in some snow with a campfire in the background
image of a nalgene water bottle sitting in a stream on some rocks
Person's hand holding nalgene bottle with wind illustration on it 

Campaigns to tell every story.

How we delivered results:

From marking Nalgene’s 70th Anniversary to launching its Nalgene Sustain bottle line, Makeway created brand materials to accompany a variety of successful campaigns.

image from nalgene's website for marketing. Brownish orange background with the text "The Original 70"
an image of two people with a nalgene bottle. 
image of Nalgene stickers
Nalgene water bottles laying in grass next to Nalgene stickers
Orange nalgene water bottle in a basket of vegetables 
illustration showing 8 one time use water bottles with arrow pointing down to one nalgene bottle
image of 7 nalgene water bottles of various colors on a stump with text to the right speaking to their sustainability and that they are made with 50% recycled content
image of an icon from nalgene website "sustain" with arrows in a circle
imge from nalgene website, water bottle sitting in a forest with text "the future of recycling is in your hands"
Email marketing to drive engagement.

Makeway designed weekly branded emails to engage Nalgene’s target audience. These campaigns used original photography, copywriting, and illustrations from Makeway and other agencies Nalgene partnered with.

Image of Nalgene website homepage
image of a Nalgene bottle sitting on the ground amongst leaves and trees
Image of a Nalgene bottle sitting on a rock overlooking trees
Nalgene water bottles surrounded by hiking gear
illustration of a skeleton frankenstein holding a bag that says "boo!"
image of nalgene marketing "Nalgene presentation" with an image of what looks to be someone's desk set-up that includes a nalgene water bottle
image of a nalgene water bottle display "Your new Workout buddy" with 3 rows of various nalgene water bottles
Nalgene water bottles displayed on shelf in retro patterns
image of two personalized nalgene water bottles with "Proud Dad" and "Proud Mom". Looks to be two people holding them while sitting on a soccer field
image of 5 nalgene water bottles with a baseball on the front and a person's name. They are all standing/laying on what looks to be a baseball field with a baseball in the shot and the handle of a baseball bat
Branded Nalgene water bottles on a soccer field
image of two personalized nalgene water bottles with "Proud Dad" and "Proud Mom". Looks to be two people holding them while sitting on a soccer field
image of 5 nalgene water bottles with a baseball on the front and a person's name. They are all standing/laying on what looks to be a baseball field with a baseball in the shot and the handle of a baseball bat
Branded Nalgene water bottles on a soccer field
image of a nalgene water bottle with holiday images on it and a background of gingerbread people
Nalgene water bottle surrounded by candy canes and a Christmas tree limb 
image of a nalgene bottle on some silvery holiday fabric with some ornaments around it
image of a nalgene water bottle with holiday images on it and a background of gingerbread people
Nalgene water bottle surrounded by candy canes and a Christmas tree limb 
image of a nalgene bottle on some silvery holiday fabric with some ornaments around it

More Work

project Nalgene Simplicity
Nalgene Simplicity
project Nalgene Water Fund Campaign
Nalgene Water Fund Campaign