Play Reel

Nationwide Campaign

A multimedia campaign to regain market share and increase sales 

Services: Design, Campaign Creation, Advertisement Development, E-blast

The campaign was a tool for additional customers

How we helped:

Makeway helped by organizing a clear message on the benefits of specific insurance products and articulated that through a multimedia creative campaign. We designed thoughtful and on-brand visuals which stretched across emails, ads, and a lead capture landing page. The campaign generated hundreds of potential customers which convert to millions of dollars for Nationwide.

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Staying on-brand while differentiating.

Makeway created a landing page that elevated the brand but stayed within it’s ridged, well-know brand structure. Makeway was given creative freedom to communicate the messaging but generated results that still feel like the Nationwide established and historied creative direction.