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Nationwide Campaign

A multimedia campaign for an iconic insurer

Services: Design, Campaign Creation, Advertisement Development, E-blast

A compelling campaign for an iconic brand.

How we delivered results:

Makeway created compelling messaging around the benefits of specific insurance products, conveyed through a multimedia campaign that included emails, ads, and a lead-capture landing page. The campaign generated hundreds of potential customers, translating into millions of dollars in revenue for Nationwide.

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image from Nationwide website
shot of an illustration from Nationwide website, man and woman talking
image from Nationwide website
image from Nationwide website
shot of an illustration from Nationwide website, man and woman talking
image from Nationwide website
Differentiating while staying on-brand.

Makeway was given creative freedom to design a landing page that elevated Nationwide’s brand while operating within its established, iconic brand structure.

image of nationwide website, full homepage
image of detail from nationwide website
gif of nationwide website, text sliding onto screen with "Learn More" button
gif of nationwide website, text sliding onto screen with "Learn More" button
image of detail from nationwide website