A multimedia campaign to regain market share and increase sales
Services: Design, Campaign Creation, Advertisement Development, E-blast
The campaign was a tool for additional customers
How we helped:
Makeway helped by organizing a clear message on the benefits of specific insurance products and articulated that through a multimedia creative campaign. We designed thoughtful and on-brand visuals which stretched across emails, ads, and a lead capture landing page. The campaign generated hundreds of potential customers which convert to millions of dollars for Nationwide.
Staying on-brand while differentiating.
Makeway created a landing page that elevated the brand but stayed within it’s ridged, well-know brand structure. Makeway was given creative freedom to communicate the messaging but generated results that still feel like the Nationwide established and historied creative direction.