Branding Digital Tools Websites

Revel Woods

An e-commerce platform for premium hardwood

preview of revel woods website on two laptops

Disrupting retail norms in the premium hardwood industry.

How we delivered results:

Makeway created the name and visual identity for Revel Woods, as well as a custom e-commerce platform to help the residential flooring company reach a younger, digitally oriented audience. The platform includes an advanced back-end with lots of custom features for checkout, shipping, and taxes. We also built algorithms to find the right product for customers based on zip code, climate, and house type.

3 screenshots showing mobile view of the revel woods website.

“In its current state, buying hardwood over the internet is tough for the consumer and design community, so we wanted to remove those barriers and make it easy enough to be desirable.”

John Dupra, Revel Woods
screenshot from the revel woods website
mouse overing over an info button on an image revealing product details of the flooring
mouse hovering over answers to a question that's a part of the find your perfect floor quiz.
screenshot showing color, board width, and style filters for hardwood flooring