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Strathallan Hotel

Crafting a boutique brand

Services: Brand Development, Design

Development and design for an iconic brand.

How we delivered results:

Since its debut as a boutique brand of DoubleTree by Hilton, the Strathallan has become one of the most recognizable brands in Western New York. Makeway was asked to craft a timeless, modern, and distinctly unique brand for the hotel. The new logo appears in hundreds of places throughout the hotel and establishes a brand identity to match the hotel’s charm.