Crafting a boutique brand
Services: Brand Development, Design
Development and design for an iconic brand.
How we delivered results:
Since its debut as a boutique brand of DoubleTree by Hilton, the Strathallan has become one of the most recognizable brands in Western New York. Makeway was asked to craft a timeless, modern, and distinctly unique brand for the hotel. The new logo appears in hundreds of places throughout the hotel and establishes a brand identity to match the hotel’s charm.