Enjoy your stay. Completely.
When the DoubleTree by Hilton began their multi-million dollar renovation of the Strathallan hotel, they quickly realized the need for a new brand look that would match the well-appointed feel of the refurbished building. We helped them identify the persona of the guests they wanted to attract, as well how they wanted to be perceived moving into the next decade and beyond, ultimately landing on a logo mark and comprehensive brand standards that tied the entire space together. Additionally, we created their inaugural wedding campaign employing the new brand, specifically targeting autumn brides.
Our partnership with Makeway truly inspired our effort to rebrand, repurpose and relaunch our unique hotel. We have become one of the most consistently recognizable brands in our region!
Paul Walters, Director of Sales & Marketing