Branding

Strathallan

Crafting a boutique brand

the Strathallan hotel building at night time

Development and design for an iconic brand.

How we delivered results:

Since its debut as a boutique brand of DoubleTree by Hilton, the Strathallan has become one of the most recognizable brands in Western New York. Makeway was asked to craft a timeless, modern, and distinctly unique brand for the hotel. The new logo appears in hundreds of places throughout the hotel and establishes a brand identity to match the hotel’s charm.

a hotel building at night time
business cards and collateral
collateral on a table
an image of logo variations on a chalk board.
a brand standards book with logo specs on it
an image of logo variations on a chalk board.