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UDig NY Kids Zone

An interactive educational tool for grade school

Services: Strategy, Design and Development

An interactive and custom-built educational tool for children

How we delivered results:

Makeway was tasked to dream up, design, and develop an interactive game to educate school-aged kids on the concept of safe digging practices as an extension of the Uig NY brand. The interactive game, is hosted on a microsite with additional videos, activities, and downloads.

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a detail shot of a game for UDig NY
The site leveraged the new brand but positioned it for a child’s perspective.

The microsite is creative but simple to navigate, making it a great tool for kids to use out of the classroom too. The UDig NY activity microsite prioritizes the game but also gives multiple other activities.

Image of UDig NY Kids Zone page with colorful images and illustrations