UDig NY
Safe digging starts here
A new name offered necessary clarity and brand structure for the general public.
What our research uncovered:
During stakeholder interviews, Makeway deciphered that a new brand identity would be seen as a positive change for the organization and that the original name “Dig Safely New York” did not do a sufficient job addressing the brand’s internal and external communications issues. After obtaining approval, we then began the process of researching the national trademark database (TESS) and brainstorming new names.
Makeway started working on design concepts leading to the finalized mark below, once the new name, UDig NY was approved.
2024 AMA Pinnacle Award
Best Redesigned Brand
We elevated the standard for national one-call-centers
How we delivered results:
By leveraging our extensive knowledge of UDig NY’s target audience, we designed a new website that showcased their new brand and provides a seamless user experience to obtain necessary information about proactively preventing underground damage.
A redesigned brand experience for the general public.
Whether it’s a professional excavator or an independent homeowner, the audience who interacts with UDig NY is first and foremost, interested in a digging project. Our website design caters to their needs without compromise.
Results
$180KMedia Coverage
UDig NY’s rebranding efforts resulted in earned media coverage with an estimated value of $180,000.
157%ROI
The rebrand drove a 17.5% increase in user sessions, 2.5% more page views, and a nearly 40% decrease in bounce rate, contributing to the ROI of 157%.
