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10.20.22 - Marketing

Streamline communication with these feedback tools

Once upon a time, you had to send an email to your website development team to say something wasn’t working. They sent you an email back asking, “where?!” Then you sent a screenshot or a page number. PDFs were flying back and forth and patience was running short.

Fortunately, that’s gone the way of the Blackberry.

Today, there’s an incredible amount of software available to manage the communication and collaboration that goes into website and project feedback. It’s actually kind of overwhelming. Fortunately, we’re in the business of knowing this stuff, so we’re going to tell you what we’ve learned from exploring a wide variety of software.

We’re not necessarily making recommendations, just educating. What works for our organization or your friend’s may not work for yours. For us, simplicity and ease of use matter a lot. Since we use these tools with external clients, we try to avoid tools that require a browser extension or installing code directly to the website in order to keep it as easy as possible for our clients.

That said, here are some pros and cons of the various digital tools for streamlining feedback:


Our team has been using Pastel for several years and we think it’s the overall best tool for our team, and our developers top pick. Here are some things we like and dislike:


Dislikes has powerful integration with Asana, which is a top priority for our team. However it breaks our ease of use rule and requires a browser extension to leave feedback. 



We think Markup is the best tool when it comes to design. The sleek interface allows for the website to shine through. We appreciate the extra formatting options when leaving comments, like adding a bulleted list within your comment. And we love the integration with Loom video to make a quick video recording to attach to your comment. 




This tool is great from a project management standpoint. The dashboard for your project is in kanban style which could work well for teams familiar with this workflow. It allows tagging and assigning and adding due dates all within the platform and eliminates the need to export the information to another management system.



Quick Caveat: All this software is web-based and, thus, easily shareable. That also means it’s constantly evolving. So glitches can be fixed, but you could wake up to a product that doesn’t suit your needs as well as it did yesterday.

The best feedback tools improve efficiency and communication while trimming timelines, but you have to select what makes the most sense for you.

Without knowing your unique situation, it’s impossible to recommend a particular tool. Our suggestion is to use these tips and go find the software that’s right for you. A few others we’ve heard of but haven’t had the chance to test are; Ruttl, Usersnap, and Heurio

One thing we can say with certainty is that it’s better to use any of these tools than nothing at all. As long as you’re not sharing feedback via email attachments, faxes, or the Pony Express, you’re probably doing all right. But if you aren’t familiar with any of these, give them a try. You never know what might take your design collaboration to the next level.

And we’re happy to talk through your options.