What does it mean to truly stand out? Is it a bold logo, a clever tagline, or something deeper? For years, we embraced a minimalist identity, allowing our work to take center stage. That approach worked for a long time. But as we continued to grow and evolve, we recognized that a strong brand isn’t […]
Read MoreMakeway’s Creative Director and Co-founder, Greg Cunneyworth, and Account Director, Andy Hellmuth, break down three common scenarios when a discovery workshop could be the perfect solution for your team. They explain opportunity-based discovery, goal-based discovery, and brand discovery. Learn more about discovery workshops here.
Read MoreMakeway’s Creative Director and Co-founder Greg Cunneyworth speaks with Andrew Wilber, Strategic Communications Manager of UDig NY about what it’s like to go through a rebranding process. Andrew shares insights on the impact rebranding has had 1 year after the brand launch, the challenges they faced during the rebranding process, and what’s next for their […]
Read MoreThink of the most iconic brands. Disney, Nike, and Apple; the ones you’d recognize in a split second, whether their logo, font, or colors were splashed across a giant billboard or flashed on a scrolling social media feed. What today’s great brands do well is fit the context, wherever and whenever they’re displayed. Their logos, […]
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