Tag: Branding

Speed Sells: The Secret Sauce Behind High-Performing Websites

If you’re in charge of a company website, page speed is a metric you should never overlook. While page speed can become an afterthought when you’re focused on visuals, content, and navigation, it’s a core reflection of your brand’s digital experience. A slow-loading site is not only frustrating to visitors, but it can cause them […]

Two AMA Pinnacle Award Wins, One Clear Purpose: Building Digital Tools That Make a Difference

We’re excited to share some big news: Makeway brought home two Rochester AMA Pinnacle Awards for digital experiences that blend purpose, creativity, and measurable impact. 🏆 JULIE Kids Digital Tool This project was recognized for creating a digital platform that helps teach kids about safe digging. This microsite, developed in partnership with our Illinois-based client, […]

Charting a new course: the story behind our rebrand

What does it mean to truly stand out? Is it a bold logo, a clever tagline, or something deeper? For years, we embraced a minimalist identity, allowing our work to take center stage. That approach worked for a long time. But as we continued to grow and evolve, we recognized that a strong brand isn’t […]

When is Discovery Right for You?

Makeway’s Creative Director and Co-founder, Greg Cunneyworth, and Account Director, Andy Hellmuth, break down three common scenarios when a discovery workshop could be the perfect solution for your team. They explain opportunity-based discovery, goal-based discovery, and brand discovery. Learn more about discovery workshops here.

The Impact of a Rebrand

Makeway’s Creative Director and Co-founder Greg Cunneyworth speaks with Andrew Wilber, Strategic Communications Manager of UDig NY about what it’s like to go through a rebranding process. Andrew shares insights on the impact rebranding has had 1 year after the brand launch, the challenges they faced during the rebranding process, and what’s next for their […]

Bringing a Brand to Life: Why You Should Embrace a Dynamic Brand

Think of the most iconic brands. Disney, Nike, and Apple; the ones you’d recognize in a split second, whether their logo, font, or colors were splashed across a giant billboard or flashed on a scrolling social media feed. What today’s great brands do well is fit the context, wherever and whenever they’re displayed. Their logos, […]