Tag: cookies

Measuring Success with Heat Maps, Google Analytics & More

Imagine losing your job, not because of a measurable failure, but because of a miscommunication about what actually constitutes success. We’ve seen it happen. It’s why we stress the need to define and measure “success” as part of any website project. Without proper alignment of Key Performance Indicators (KPIs) among CEOs, CMOs and all team […]

How to prepare for Chrome’s removal of third-party cookies

Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on January 4, 2024 and based on their timeline, should roll out to all Chrome users by the end of 2024. The removal of third-party […]