When your team needs to generate ideas or solve a strategic problem, your first instinct is likely to be to schedule a meeting. After all, meetings feel more productive than endless emails or Slack messages. So you send the calendar invite, and everyone shows up hoping for a breakthrough. But most of the time, it […]
Read MoreDigital displays are becoming indispensable in the retail industry and with good reason. They significantly improve customer engagement and boost sales by offering a more interactive and personalized product display that resonates with customers. A 2022 Digital Signage study found that stores using digital displays saw a 31.8% increase in overall sales and a 46% […]
Read MoreWebsite cookie compliance is no longer just a checkbox exercise tied to GDPR or generic privacy policies. Over the past several years, a growing number of lawsuits in the US have targeted organizations for how their websites use cookies, tracking scripts, analytics platforms, and third-party tools — often under decades-old wiretapping laws that were never […]
Read MoreYour website is a critical component of your business or organization, but it may not always get the attention it deserves. We get it, it happens. The good news is that it’s quick and cost-effective to undertake a website audit to identify new or missed opportunities, remain compliant, and maximize the value of your site. […]
Read MoreImagine standing in line for coffee, casually scrolling through your phone. In just minutes, you’ve bought some new makeup (hopefully from our client Guide Beauty)—without ever stepping foot in a store. This is the reality of today’s world – where shopping happens anytime, anywhere, thanks to mobile commerce. Mobile shopping generated over $491 billion in […]
Read MoreTransforming UDig NY and Showcasing Remarkable ROI We are thrilled to announce that Makeway won an AMA Pinnacle Award for Best Redesigned Brand for our transformative work on the UDig NY project. This achievement not only celebrates our creative excellence but also underscores the substantial ROI our strategic rebranding efforts have delivered. The transformation from […]
Read MoreImagine losing your job, not because of a measurable failure, but because of a miscommunication about what actually constitutes success. We’ve seen it happen. It’s why we stress the need to define and measure “success” as part of any website project. Without proper alignment of Key Performance Indicators (KPIs) among CEOs, CMOs and all team […]
Read MoreEstablishing a unique and memorable brand has become crucial. With countless companies vying for consumers’ attention and loyalty, it’s essential to define your brand’s identity and positioning in a way that sets you apart from the crowd. However, the process of problem-solving and decision-making internally can be a complex, frustrating, endeavor. Enter the discovery session. […]
Read MoreMakeway’s Creative Director and Co-founder, Greg Cunneyworth, and Account Director, Andy Hellmuth, break down three common scenarios when a discovery workshop could be the perfect solution for your team. They explain opportunity-based discovery, goal-based discovery, and brand discovery. Learn more about discovery workshops here.
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