Tag: makeway

Speed Sells: The Secret Sauce Behind High-Performing Websites

If you’re in charge of a company website, page speed is a metric you should never overlook. While page speed can become an afterthought when you’re focused on visuals, content, and navigation, it’s a core reflection of your brand’s digital experience. A slow-loading site is not only frustrating to visitors, but it can cause them […]

Two AMA Pinnacle Award Wins, One Clear Purpose: Building Digital Tools That Make a Difference

We’re excited to share some big news: Makeway brought home two Rochester AMA Pinnacle Awards for digital experiences that blend purpose, creativity, and measurable impact. 🏆 JULIE Kids Digital Tool This project was recognized for creating a digital platform that helps teach kids about safe digging. This microsite, developed in partnership with our Illinois-based client, […]

Charting a new course: the story behind our rebrand

What does it mean to truly stand out? Is it a bold logo, a clever tagline, or something deeper? For years, we embraced a minimalist identity, allowing our work to take center stage. That approach worked for a long time. But as we continued to grow and evolve, we recognized that a strong brand isn’t […]