Tag: touchscreen

Measuring Success with Heat Maps, Google Analytics & More

Imagine losing your job, not because of a measurable failure, but because of a miscommunication about what actually constitutes success. We’ve seen it happen. It’s why we stress the need to define and measure “success” as part of any website project. Without proper alignment of Key Performance Indicators (KPIs) among CEOs, CMOs and all team […]

Leveraging Immersive Experiences to Inform and Delight Your Customers

Put yourself in the shoes of a prospective customer coming across your business for the first time. Would you rather read a big chunk of text on a static website? Or do you want an immersive experience? We choose the latter, too. In a world of short attention spans and crowded digital spaces, it’s possible […]

When is Discovery Right for You?

Makeway’s Creative Director and Co-founder, Greg Cunneyworth, and Account Director, Andy Hellmuth, break down three common scenarios when a discovery workshop could be the perfect solution for your team. They explain opportunity-based discovery, goal-based discovery, and brand discovery. Learn more about discovery workshops here.

How to Digitally Communicate Your Company Values

When Aramark placed large touchscreens in its new headquarters, it could have settled for simple wayfinding functions or a calendar of upcoming events. Instead, the provider of specialty food, facilities, and uniform services took the opportunity to engage visitors with powerful brand storytelling. Aramark’s particular expertise may seem transactional on the surface. But, as with […]

Designing offices for the digital workspace

This article was originally written for and published in The Construction Specifier *** Despite the ongoing debate about remote versus in-office work, the genie cannot be put back into the bottle. The pandemic sparked lasting changes to how and where people work. As a result, companies are rethinking their need for space, asking different questions […]

ADA Compliance: Why it Matters and What to Do

Is Your Digital Presence ADA-Compliant? Here’s What to Know. Imagine someone visiting your website only to discover their disability prevents them from buying your product or accessing the information they need. Not only can it be disappointing or cost you a sale, but it can also cause legal problems. The Americans with Disabilities Act (ADA) […]

Embracing Hybrid Sales with New Digital Tools

“Embrace hybrid.” These words are being echoed in boardrooms and HR offices in nearly every organization. Today, however, we’re not talking about workplaces or work styles, we’re talking about the “hybrid” sales process. One of the biggest trends facing sales and marketing leaders today is embracing the relationship between our physical space and digital world. […]