Website cookie compliance is no longer just a checkbox exercise tied to GDPR or generic privacy policies. Over the past several years, a growing number of lawsuits in the US have targeted organizations for how their websites use cookies, tracking scripts, analytics platforms, and third-party tools — often under decades-old wiretapping laws that were never […]
Read MoreWhen your team needs to generate ideas or solve a strategic problem, your first instinct is likely to be to schedule a meeting. After all, meetings feel more productive than endless emails or Slack messages. So you send the calendar invite, and everyone shows up hoping for a breakthrough. But most of the time, it […]
Read MoreDigital displays are becoming indispensable in the retail industry and with good reason. They significantly improve customer engagement and boost sales by offering a more interactive and personalized product display that resonates with customers. A 2022 Digital Signage study found that stores using digital displays saw a 31.8% increase in overall sales and a 46% […]
Read MoreIf you’re in charge of a company website, page speed is a metric you should never overlook. While page speed can become an afterthought when you’re focused on visuals, content, and navigation, it’s a core reflection of your brand’s digital experience. A slow-loading site is not only frustrating to visitors, but it can cause them […]
Read MoreYour website is a critical component of your business or organization, but it may not always get the attention it deserves. We get it, it happens. The good news is that it’s quick and cost-effective to undertake a website audit to identify new or missed opportunities, remain compliant, and maximize the value of your site. […]
Read MoreWe’re excited to share some big news: Makeway brought home two Rochester AMA Pinnacle Awards for digital experiences that blend purpose, creativity, and measurable impact. 🏆 JULIE Kids Digital Tool This project was recognized for creating a digital platform that helps teach kids about safe digging. This microsite, developed in partnership with our Illinois-based client, […]
Read MoreWhat does it mean to truly stand out? Is it a bold logo, a clever tagline, or something deeper? For years, we embraced a minimalist identity, allowing our work to take center stage. That approach worked for a long time. But as we continued to grow and evolve, we recognized that a strong brand isn’t […]
Read MoreImagine standing in line for coffee, casually scrolling through your phone. In just minutes, you’ve bought some new makeup (hopefully from our client Guide Beauty)—without ever stepping foot in a store. This is the reality of today’s world – where shopping happens anytime, anywhere, thanks to mobile commerce. Mobile shopping generated over $491 billion in […]
Read MoreTransforming UDig NY and Showcasing Remarkable ROI We are thrilled to announce that Makeway won an AMA Pinnacle Award for Best Redesigned Brand for our transformative work on the UDig NY project. This achievement not only celebrates our creative excellence but also underscores the substantial ROI our strategic rebranding efforts have delivered. The transformation from […]
Read MoreImagine losing your job, not because of a measurable failure, but because of a miscommunication about what actually constitutes success. We’ve seen it happen. It’s why we stress the need to define and measure “success” as part of any website project. Without proper alignment of Key Performance Indicators (KPIs) among CEOs, CMOs and all team […]
Read MoreWith the sudden emergence of generative AI tools, it can be overwhelming to figure out what’s useful and what you can safely ignore. The majority of digital marketers are already using AI or are very likely to use it, according to a survey by marketing influencer Neil Patel, so you’re not alone in trying to […]
Read MoreBreaking down the price of your website Standing out in today’s digital landscape requires more than just an online presence; it demands a strategic, cohesive investment to ensure you’re reaching your audience with the right messaging, at the right time and place. If you’re working on your 2024 marketing budget, you may be wondering… “how […]
Read MorePut yourself in the shoes of a prospective customer coming across your business for the first time. Would you rather read a big chunk of text on a static website? Or do you want an immersive experience? We choose the latter, too. In a world of short attention spans and crowded digital spaces, it’s possible […]
Read MoreWhen Aramark placed large touchscreens in its new headquarters, it could have settled for simple wayfinding functions or a calendar of upcoming events. Instead, the provider of specialty food, facilities, and uniform services took the opportunity to engage visitors with powerful brand storytelling. Aramark’s particular expertise may seem transactional on the surface. But, as with […]
Read MoreMakeway’s Creative Director and Co-founder Greg Cunneyworth speaks with Andrew Wilber, Strategic Communications Manager of UDig NY about what it’s like to go through a rebranding process. Andrew shares insights on the impact rebranding has had 1 year after the brand launch, the challenges they faced during the rebranding process, and what’s next for their […]
Read MoreConcerned about your website’s speed score? Here’s what to know. If you’re concerned about your website’s page speed score, you’re not alone. Given some of the eye-opening stats out there, it’s totally understandable to be worried about a low score. Perhaps you’ve heard that when a page load time goes from 1 second to 6 […]
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