What does it mean to truly stand out? Is it a bold logo, a clever tagline, or something deeper? For years, we embraced a minimalist identity, allowing our work to take center stage. That approach worked for a long time. But as we continued to grow and evolve, we recognized that a strong brand isn’t […]
Read MoreImagine standing in line for coffee, casually scrolling through your phone. In just minutes, you’ve bought some new makeup (hopefully from our client Guide Beauty)—without ever stepping foot in a store. This is the reality of today’s world – where shopping happens anytime, anywhere, thanks to mobile commerce. Mobile shopping generated over $491 billion in […]
Read MoreDigital displays are becoming indispensable in the retail industry and with good reason. They significantly improve customer engagement and boost sales by offering a more interactive and personalized product display that resonates with customers. A 2022 Digital Signage study found that stores using digital displays saw a 31.8% increase in overall sales and a 46% […]
Read MoreTransforming UDig NY and Showcasing Remarkable ROI We are thrilled to announce that Makeway won an AMA Pinnacle Award for Best Redesigned Brand for our transformative work on the UDig NY project. This achievement not only celebrates our creative excellence but also underscores the substantial ROI our strategic rebranding efforts have delivered. The transformation from […]
Read MoreYour website is a critical component of your business or organization, but it may not always get the attention it deserves. We get it, it happens. The good news is that it’s quick and cost-effective to undertake a website audit to identify new or missed opportunities, remain compliant, and maximize the value of your site. […]
Read MoreImagine losing your job, not because of a measurable failure, but because of a miscommunication about what actually constitutes success. We’ve seen it happen. It’s why we stress the need to define and measure “success” as part of any website project. Without proper alignment of Key Performance Indicators (KPIs) among CEOs, CMOs and all team […]
Read MoreWith the sudden emergence of generative AI tools, it can be overwhelming to figure out what’s useful and what you can safely ignore. The majority of digital marketers are already using AI or are very likely to use it, according to a survey by marketing influencer Neil Patel, so you’re not alone in trying to […]
Read MoreBreaking down the price of your website Standing out in today’s digital landscape requires more than just an online presence; it demands a strategic, cohesive investment to ensure you’re reaching your audience with the right messaging, at the right time and place. If you’re working on your 2024 marketing budget, you may be wondering… “how […]
Read MorePut yourself in the shoes of a prospective customer coming across your business for the first time. Would you rather read a big chunk of text on a static website? Or do you want an immersive experience? We choose the latter, too. In a world of short attention spans and crowded digital spaces, it’s possible […]
Read MoreWhen Aramark placed large touchscreens in its new headquarters, it could have settled for simple wayfinding functions or a calendar of upcoming events. Instead, the provider of specialty food, facilities, and uniform services took the opportunity to engage visitors with powerful brand storytelling. Aramark’s particular expertise may seem transactional on the surface. But, as with […]
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