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02.01.21 - Makeway Culture

The Makeway Process

an illustration of two people creatively working
How the Magic Happens

Making a nice website or designing a touch screen is not as easy as saying abracadabra. That’d be cool though…

In reality, a lot of thoughtful planning and hard work go into any digital project. And, for as much pride as we take in the final product, we feel the magic really happens with the process.

Because each client is unique, we believe in a tailored-to-you approach. That said, every digital project follows a general framework, setting us up for a successful, meaningful, and long-term engagement with clients. This is something we’ve been perfecting for over 10 years now.

No matter what we’re working on, our focus boils down to this: tell your story the best way possible.

We’ve heard magicians never reveal their tricks, but we’re going to make an exception just for you. Here’s a look at the Makeway process in action.

A broken figure 8 shape shows Makeway's Process. The steps loop around the figure and include: explore, ideate, assemble, elevate in a loop.

Makeway begins with a strategy session to get to know you and your needs and goals.

We then undergo a comprehensive audit of the existing brand collateral, perform stakeholder interviews, review market research, and analyze your customer and competitors.

Our brand strategy deliverables typically include a brand description, personality traits, core values, and brand pillars.


Here, we begin visual exploration and design on-brand solutions that are perfectly tailored to you and your organization. This includes brainstorming, reviewing inspiration, and presenting concept explorations.

We pride ourselves on quickly getting to these review opportunities without sacrificing quality, allowing you to provide feedback earlier in the process to ultimately reach a deliverable that is timely and on target.


Now we put it all together with production, testing, and deployment. We’ll build from the brand fundamentals we’ve established together to present your brand in a way that exceeds expectations.

You’ll see your digital presence come to life in a whole new way.


Deploying a project doesn’t mean it’s over. Far from it.

We continue to review and refine through audit, analysis, and adaptation, believing that great digital assets are never “done.” They’re meant to be living and breathing, and they evolve based on how users are interacting with them. As you can see from the flow chart showing our process, Elevation is an infinite loop.

It’s like how you wouldn’t purchase a vehicle and expect to drive it around for ten years without a tune-up. Routine maintenance keeps it in perfect working order. And, while we don’t know how to change your oil, we can sure as heck maintain your digital presence.


Although no two clients or projects are the same, this framework has been proven to deliver results time and again.

However a project may unfold, we’ve found the best approach is to be a true extension of your team. After all, we’re a creative agency made for you.

That’s how we generate intelligent, arresting creativity that makes a difference for your brand.

We hope it feels like magic. Because that means we’ve successfully collaborated on a seamless, effective process.

Gif of man with a mustache in blue suit with pink neckerchief throwing up glitter