Meet the Maker: Brent
An interview with our Front-End Developer, Brent The newest Maker on our dev team (and a lifelong hockey guy) Brent Robbins recently joined Makeway as a Front-End Developer, based in Windsor, Colorado. He’s the kind of teammate who brings equal parts calm, craft, and curiosity—especially when it comes to learning new tools and pushing projects […]
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Charting a new course: the story behind our rebrand
What does it mean to truly stand out? Is it a bold logo, a clever tagline, or something deeper? For years, we embraced a minimalist identity, allowing our work to take center stage. That approach worked for a long time. But as we continued to grow and evolve, we recognized that a strong brand isn’t […]
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A 2024 Recap from Makeway
Our entire team is getting ready to take a couple of weeks off to spend time with loved ones (an annual tradition) – but before 2024 closes, we wanted to give a quick update. We outlined our goals back in January and we’re excited to share the strides we’ve made this year, which has been […]
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When It’s Time to Rebrand: Finding the Story Behind the Shift
Many people associate brands with their logos, like Nike’s iconic swoosh or Apple’s one-bite-missing design. Others know brands by their slogans, like McDonald’s “I’m lovin it,” or L’Oreal’s “Because you’re worth it.” But logos and slogans aren’t what set a brand apart—their story does. Brands with strong stories use their messaging to communicate clear values […]
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Making an Impact: Celebrating Giving Tuesday
During this season of thankfulness and giving, we’re reminded of our power to make a difference in our communities. At Makeway, we’re dedicated to empowering impactful brands that inspire change and build a brighter future. This Giving Tuesday, we’re reflecting on the opportunities we’ve had to give back, support incredible causes, and make a lasting […]
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Meet the Maker: Samantha
An interview with our Project Manager, Samantha Role: Project Manager Based: Philadelphia Pets: Cats named Scar and Mowgli Fun Fact: Appeared in a Popsicle ad as a child Did you know we have a famous model on our team? It’s true. Makeway’s very own Samantha Polizzi starred in a Popsicle advertisement as a kid. (Keep […]
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Celebrating Our AMA Pinnacle Award Win
Transforming UDig NY and Showcasing Remarkable ROI We are thrilled to announce that Makeway won an AMA Pinnacle Award for Best Redesigned Brand for our transformative work on the UDig NY project. This achievement not only celebrates our creative excellence but also underscores the substantial ROI our strategic rebranding efforts have delivered. The transformation from […]
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Meet the Maker: Cindy Phan
Gaming culture is strong at Makeway, but few enjoy their video games quite like Cindy Phan. Cindy’s such a big gamer, in fact, that she traveled all the way from Orlando, Florida, to Vancouver, Canada, to meet some of the friends she made playing video games online. In this Meet the Maker, we’re excited to […]
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Our Vision for Impact in 2024
It’s the time of year to reflect on challenges, progress, and achievements while looking ahead and setting intentions for the New Year. We won’t bore you with the typical corporate objectives around income statements, balance sheets, and cost-benefit analyses. At Makeway, we like to think about goals a little differently. We don’t measure our value […]
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2023 Makeway Downloaded
Well, that’s a wrap! As we put a bow on 2023, we’d like to say thank you. From everyone here at Makeway: thanks for your partnership, for your support, and for just being someone we like to work with. You’re the reason we do what we do. Sure, we’re geeks who find joy in writing […]
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Developer Q&A: Career Satisfaction
What can you expect from a career as a developer? ✅ Constant variety ✅ Continuous growth ✅ Sense of accomplishment But don’t take it from a non-developer. In this Employee Q&A, three Makeway developers tell us what they love about their job. We asked: What do you find satisfying about your career as a developer? […]
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Project Manager Q&A: Favorite Problems to Solve
Website redesigns and digital projects can get complex. And it’s not just the technical aspects. From handling evolving goals and timelines to communicating across multiple channels and tracking deliverables, project management is a critical task in and of itself. In this Project Manager Q&A, we ask three Makeway PMs… Morgan Willie, Project Manager I enjoy […]
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Meet the Maker: Buffy Esslinger
An interview with our Developer, Buffy Esslinger Role: Developer Hometown: Chicago Family: 11-year-old daughter and a 14-year-old cat Fun Fact: Buffy has done stand-up comedy! If you’ve ever dreamt of learning to code, or launching a new career of any sort, you can take inspiration from Buffy Esslinger. Buffy’s path to full-time developer is far […]
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Designer Q&A: Navigating Feedback
It can be challenging to align on design. There isn’t always one right answer, and sometimes two people can have drastically different views. For professional designers, it’s a delicate balancing act to listen and incorporate client feedback while also sharing valuable insights gathered from years of experience. Collaboratively and respectfully striking that balance is critical […]
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Meet the Maker: Danielle Brooks
An interview with our Project Manager, Danielle Brooks Role: Project Manager Hometown: Worcester, MA Family: Wife, Liz; dog, Scout; and cat, Francine Hobbies: Gardening, Hiking, Travel, and Art Danielle Brooks is proof that talented, organized people can thrive in any role. From working as a middle school music teacher to managing a retail store, and […]
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Developer Q&A: Evolving Tech
As true as the sky is blue, technology evolves. If you’re a developer, that means you have to be on your toes, constantly learning and sharpening your skills. You won’t be expected to know everything all the time, but you do have to know how and where to look for answers. It makes for a […]
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