When your team needs to generate ideas or solve a strategic problem, your first instinct is likely to be to schedule a meeting. After all, meetings feel more productive than endless emails or Slack messages. So you send the calendar invite, and everyone shows up hoping for a breakthrough. But most of the time, it […]
Read MoreDigital displays are becoming indispensable in the retail industry and with good reason. They significantly improve customer engagement and boost sales by offering a more interactive and personalized product display that resonates with customers. A 2022 Digital Signage study found that stores using digital displays saw a 31.8% increase in overall sales and a 46% […]
Read MoreIf you’re in charge of a company website, page speed is a metric you should never overlook. While page speed can become an afterthought when you’re focused on visuals, content, and navigation, it’s a core reflection of your brand’s digital experience. A slow-loading site is not only frustrating to visitors, but it can cause them […]
Read MoreWe’re excited to share some big news: Makeway brought home two Rochester AMA Pinnacle Awards for digital experiences that blend purpose, creativity, and measurable impact. 🏆 JULIE Kids Digital Tool This project was recognized for creating a digital platform that helps teach kids about safe digging. This microsite, developed in partnership with our Illinois-based client, […]
Read MoreWhat does it mean to truly stand out? Is it a bold logo, a clever tagline, or something deeper? For years, we embraced a minimalist identity, allowing our work to take center stage. That approach worked for a long time. But as we continued to grow and evolve, we recognized that a strong brand isn’t […]
Read MoreDigital marketing changes fast. Strategies that delivered results last year may no longer be effective today. For marketing teams striving to maintain their edge, keeping up with industry trends is essential. Those who understand where the industry is headed can make smarter investments and create better customer experiences that drive stronger business results. To keep […]
Read MoreImagine standing in line for coffee, casually scrolling through your phone. In just minutes, you’ve bought some new makeup (hopefully from our client Guide Beauty)—without ever stepping foot in a store. This is the reality of today’s world – where shopping happens anytime, anywhere, thanks to mobile commerce. Mobile shopping generated over $491 billion in […]
Read MoreImagine losing your job, not because of a measurable failure, but because of a miscommunication about what actually constitutes success. We’ve seen it happen. It’s why we stress the need to define and measure “success” as part of any website project. Without proper alignment of Key Performance Indicators (KPIs) among CEOs, CMOs and all team […]
Read MoreGoogle has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on January 4, 2024 and based on their timeline, should roll out to all Chrome users by the end of 2024. The removal of third-party […]
Read MoreWe’re thrilled to announce our latest collaboration with DARRAN, a renowned name in crafting exquisite, sustainable commercial contract furniture. Known for their commitment to quality and design, DARRAN has entrusted Makeway with a significant mission: a complete overhaul and redesign of their website. This is exciting because it’s more than a redesign. It’s a digital […]
Read MoreWith the sudden emergence of generative AI tools, it can be overwhelming to figure out what’s useful and what you can safely ignore. The majority of digital marketers are already using AI or are very likely to use it, according to a survey by marketing influencer Neil Patel, so you’re not alone in trying to […]
Read MoreBreaking down the price of your website Standing out in today’s digital landscape requires more than just an online presence; it demands a strategic, cohesive investment to ensure you’re reaching your audience with the right messaging, at the right time and place. If you’re working on your 2024 marketing budget, you may be wondering… “how […]
Read MorePut yourself in the shoes of a prospective customer coming across your business for the first time. Would you rather read a big chunk of text on a static website? Or do you want an immersive experience? We choose the latter, too. In a world of short attention spans and crowded digital spaces, it’s possible […]
Read MoreEstablishing a unique and memorable brand has become crucial. With countless companies vying for consumers’ attention and loyalty, it’s essential to define your brand’s identity and positioning in a way that sets you apart from the crowd. However, the process of problem-solving and decision-making internally can be a complex, frustrating, endeavor. Enter the discovery session. […]
Read MoreMakeway’s Creative Director and Co-founder, Greg Cunneyworth, and Account Director, Andy Hellmuth, break down three common scenarios when a discovery workshop could be the perfect solution for your team. They explain opportunity-based discovery, goal-based discovery, and brand discovery. Learn more about discovery workshops here.
Read MoreWhen Aramark placed large touchscreens in its new headquarters, it could have settled for simple wayfinding functions or a calendar of upcoming events. Instead, the provider of specialty food, facilities, and uniform services took the opportunity to engage visitors with powerful brand storytelling. Aramark’s particular expertise may seem transactional on the surface. But, as with […]
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