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02.05.24 - Press Release

Makeway Chosen to Redesign DARRAN’s Website

We’re thrilled to announce our latest collaboration with DARRAN, a renowned name in crafting exquisite, sustainable commercial contract furniture. Known for their commitment to quality and design, DARRAN has entrusted Makeway with a significant mission: a complete overhaul and redesign of their website.

This is exciting because it’s more than a redesign. It’s a digital transformation that mirrors their ethos of innovation and craftsmanship. With the intention of significantly improving the user experience of the website, Makeway is bringing a blend of cutting-edge technology and creative design to create an online experience that truly reflects DARRAN. 

The new website will not only showcase DARRAN’s extensive product range but will also offer an immersive user experience. A completely new intuitive navigation, a revised way to download resources, and a visual storytelling approach that highlights DARRAN’s commitment to sustainability and superior craftsmanship.

It’s a digital transformation that mirrors DARRAN’s ethos of innovation and craftsmanship.

One of the key features to look forward to is the revised resource center. This digital tool allows users to seamlessly browse, select, and download high-resolution images, detailed product files, and an array of finish options. It’s about giving power to the user and letting them be a part of the holistic design process.

a close up image of worker stapling fabric to a piece of furniture in a workshop
“Our goal is not only to showcase our products but also to create an environment where customers feel truly considered and appreciated when they visit. We eagerly anticipate the launch of the new site, confident that it will resonate with our customers and strengthen the DARRAN brand.”

—Jennifer Hollingsworth Cashion, President

Behind the scenes, we’re working closely with DARRAN’s team to ensure that every aspect of the website resonates with their brand— From the color palette to the new typography to the holistic user experience. Every detail is being crafted to enhance user engagement and brand connection.

This project is a testament to Makeway’s effort to be a true partner to our clients. We’re setting a digital stage for DARRAN’s story to unfold by engaging customers in a way that hasn’t been done before.

Stay tuned for the big reveal.