It’s the time of year to reflect on challenges, progress, and achievements while looking ahead and setting intentions for the New Year.
We won’t bore you with the typical corporate objectives around income statements, balance sheets, and cost-benefit analyses. At Makeway, we like to think about goals a little differently. We don’t measure our value merely in dollars and cents and we certainly don’t chase growth at all costs.
Intentional, Purpose-Driven Growth
In 2024, we’re taking this commitment a step further by formalizing, documenting, and measuring some of our longstanding practices that are meant to make the world a better place.
On top of the usual advancements in technology and design we make, we’re redefining and centering our purpose, mission, vision, and values.
- Purpose: To guide and elevate brands that make a positive impact.
- Mission: We help clients see the possibilities in their challenges, and then deliver the right creative solutions.
- Vision: Become the innovation agency of choice, known for the things we make, the culture we foster, and the company we keep.
- Values: Be respectful, strategic, creative, nimble, genuine, and collaborative.
We’re setting out for intentional, purpose-driven growth. In the broadest sense, this means continuing to make decisions that prioritize bringing the best value to our team, clients, and communities. But these values manifest in very real and impactful ways.
Here are some of our key initiatives in 2024:
- We are excited to announce that we have formally become a member of 1% for the Planet!
- Taking steps to become a certified B Corp by the end of 2025.
- Hosting an annual day of volunteering for employees to take time away from work and serve our communities.
- Supporting nonprofits we believe in by offering them reduced rates.
- Formalizing criteria for who Makeway works with, emphasizing value provided to humanity, sustainability initiatives, healthy work cultures, gender equality, Diversity, Equity & Inclusion, and philanthropy.
- Continuing to foster a healthy work environment (with perks like quality time off!) that helps produce better creative and more innovative results.
Shaping the Future
With your support, we’ve accomplished a lot over the course of 2023—and through 14 years in business.
At the same time, we recognize the need to constantly adapt and grow to become the best possible versions of ourselves. What got us here today won’t get us there tomorrow.
We remain fully dedicated to making the world a better place and working alongside organizations that strive to do the same. These key initiatives represent a natural progression for 2024 and will benefit humanity well into the future. We want to be impactful with the time and resources that we have, and we’re constantly innovating and evolving to be just that.
“We recognize the need to constantly adapt and grow to become the best possible version of ourselves.”
Thank you for your support, and we look forward to continuing on this journey with you.
Here’s to 2024 🥂
