A digital transformation for more B2B customer engagement
Services: Website Design and Development, Brand Guidelines
The goal was to create a cohesive brand system across all touchpoints.
What our research uncovered:
During interviews with stakeholders, Genome Medical saw the potential to broaden its collaboration with Makeway. They wanted to use the research, strategy, and progress achieved during the Website Discovery project to improve Genome Medical’s global brand. The research was also used to enhance other aspects of the brand, in alignment with the decisions being made for Genome Medical’s digital presence, like a refreshed color pallet, custom icons, and brand elements.
A record-high level of engagement.
The launch of the new website resulted in a surge in online form submissions and partnership inquiries, marking a record-high level of engagement post-launch.
This strategic overhaul included a visually appealing, scalable, and SEO-optimized website that improved customer interaction and efficiently served their needs. Our efforts in consolidating Genome Medical’s online presence resulted in a mobile-optimized, accessible, and easy-to-navigate platform, ready for future growth and enhanced programmatic care delivery.
Information made easy.
Our design objective was to create a renewed brand system that effectively connects and engages with the target audience, highlighting their capacity to provide programmatic care.