RefleXion: Elevating a Med-Tech Company’s Sales Process

Does your company rely on disjointed conversations and file sharing that runs through platforms like Dropbox or Google Drive? You’re not alone.

The good news is, it’s possible to totally reorganize around a customized platform to streamline communications, engage with clients, and drive sales. It just takes some creativity and digital know-how.

That’s where Makeway comes in.

 

 

RefleXion Client Engagement Hub 

Take, for instance, our fully customized, highly functional HUB for RefleXion.

The California-based med-tech company manufactures the RefleXion X1 used to treat cancer. That’s some serious technical expertise.

As a growing company, RefleXion was looking to develop innovative solutions to support their sales teams. The sales team needed a solution that was organized, intuitive, and would allow for engagement between them and prosecutive clients.

Enter “The HUB.” It’s not just a platform for organizing documents. It’s an experience that helps nurture prospective clients and conveniently puts everything in one easy-to-use location.

"The Makeway team is personable and super smart. I've felt very comfortable introducing them to the client and having them be an extension of us. " — Leire Bascaran Co-founder of Helen & Gertrude

Ultimately, convenience is the biggest win. RefleXion’s new HUB allows all members of the cancer team to access the information they need, when they need it. These stakeholders get a direct line of communication to RefleXion’s sales representative through a chat function that integrates with RefleXion’s Slack channel for quick and convenient replies. 

Additionally, RefleXion can leverage notifications and a sophisticated backend that allows them to automatically notify HUB users of new materials as they become available.  Each section has a variety of downloadable assets and provides the ability to easily share assets with colleagues for review – all personalized to their institution.

This is where a lot of customization came into play. We made it easy for RefleXion to manage the content and have visibility into user actions on the site. Because, ultimately, that’s what matters: putting control in the client’s hands.

But that’s not all! We’re excited to continue working with RefleXion on additional innovations, like “The Academy,” a learning management system that allows knowledge to be shared with research partners.

These projects are the result of a successful collaboration on the award-winning RefleXion.com website. In partnership with creative agency Helen & Gertrude, this website won:

  • Davey Awards: A silver medal for websites in the Health & Health Services category 
  • Hermes Creative Awards: A platinum award for Electronic, Media, Social Media, and Interactive Media in the medical/healthcare category.

Together, these digital solutions have literally changed the way RefleXion interacts with its stakeholders.

How about you? Does your system need some work? Are you running into frustrating, error-prone, or inefficient workflows? Get in touch with us and we’d be happy to listen and discuss solutions!