Columbus Blue Jackets Community Report
A microsite for a foundation making big plays on and off the rink
Design and Development
Makeway with the assist: transforming a single webpage into a multiple page site
How we delivered results
The CBJ Foundation wanted to individually highlight successes pertaining to no-cost education programs, community togetherness, hockey accessibility, and the generosity of the Blue Jackets’ fans. We built upon our work from the previous year’s microsite to expand these topics, designing brand new pages, enhancing the site navigation, and developing flexible content modules along the way.
The Hero of the Hour
We brought the CBJ Foundation’s most pertinent stats and 3 compelling images to the forefront by incorporating them in the hero design. The hero is purposely simple and bold so that viewers immediately understand the foundation’s mission and impact.
“There is no way we could have pulled this off without Makeway’s expertise. It also doesn’t hurt that their team was great to work with.”
Ryan Chenault
Vice President Marketing | Columbus Blue Jackets
